Is Google Going to Kill SEO?

We all know that Google keep updating its Search Engine Algorithms for showing betterresults in its SERPs (Search Engine Result Pages). Last month, it launched a new algorithm named “Hummingbird” which affected the traffic of most of the websites to a large extent. Now, Google give more focus to user’s engagement like sharing of blog posts, liking, Google Plus ones (+1) etc rather than giving importance to SEO factors like backlinksand PageRank. Due to this, a major topic of discussion has emerged among SEO Experts “Is Google Going to Kill SEO? “. Are you worried? If yes, I have lots of explanation behind this take.

What Google and Users Want?

SEO stands for Search Engine Optimization. In SEO there is two parts i.e Internal (On-Page) SEO and External (Off-Page) SEO. Internal or On-Page SEO makes only 18% of the process as it mainly comes into play while designing the website. Good designer’s follows best practices to get higher ranking on Google.

External or Off-Page SEO is much more important because it comprises of writing quality content, press releases, comments, using keywords etc. Now, SEO experts also include SMO as a part of Off-Page SEO.

Two types of SEO strategies which are famous among users are ‘White Hat SEO’ and ‘Black Hat SEO’. According to the name, Black Hat SEO is a technique of gaming the system for getting better rankings in short time. It can give you best result in shortest possible time but it is highly damaging. On the other hand, “White Hat SEO” is a genuine SEO technique.

Why Google Start out giving more importance to User’s Engagement?

According to Google, if you are promoting the content of other blogs/website, it has valuable content. That means, promoting content with social Media is an indicator of High Quality content. Users can not fake Google in this as well.

Be it Black Hat or White Hat SEO, users make content and promote it all over the internet. If No one sharing your content, Google will speculate it as a fake try.

What does it mean?

As I mentioned earlier many times, Google is now giving more value to the quality of content rather than SEO. This is the reason why it considers factors User’s engagement and participation while ranking a website. Several bloggers are present who don’t know much about SEO but still managed to get best results in Google SERPs. Due to this, users think that “Google is trying to kill SEO”.

Why SEO Will Never Die?

According to me, SEO will never die due to below given reasons:

• SEO will exist as long as search engines are available- Search Engines follows some kind of algorithms for showing similar content. SEO experts will figure out these algorithms and will definitely change the SEO tactics which means, it will not die.
• Search Engines can protect themselves in case of failures- If a particular search engine is not showing good results, they can cast blame on SEO methods used by various websites. After the death of SEO, they won’t be able to give any kind of explanation. As a result, they will be in trouble and lose user’s faith.
• SEO industry has Money – At present, SEO industry has lots of money. That’s the reason why so many SEO experts are able to make money for giving their services. Any industry which has money will definitely exist for long time. If Google will change their strategy, SEO experts will find new SEO strategy to overcome this.
• Traffic Acquisition – As you all know, more traffic means more earnings. SEO is a technique of attracting more targeted traffic to your blog. To fulfill this goal, the website must be easy and simple for search engines to find and translate because they can’t understand web pages in the same manner that humans do. That’s why SEO is necessary and it can’t die.
• Search Engines can’t play with Publishers- Search engine companies also earns a lot of money from their publishers. The content inside Robots.txt file is largely responsible for showing relevant Ads on website. End of SEO means bad settings of Robots.txt file. It means, visitor will see unusual or unsuitable Ads. It will diminish the earning chances of Publishers. Google also want to increase their earning of Publisher from their side because they get handsome commission from publisher’s earning as well so they can’t destroy the SEO.

From My Side

SEO which stands for Search Engine Optimization is really very crucial for any website or blog. This is the reason why, people are investing lots of dollar on it. Whenever Google launch new Algorithms, people starts talk on topics like “Death of SEO”, ”End of SEO” etc. However, I don’t think SEO will ever die. What do you say? Share your views in comment section.